Beyond Scarcity: A Social Value-Based Lens for NFT Pricing

Abstract Over the last half-century, consumer research has often depicted scarcity as a dominant factor increasing price. But should we assume that scarcity’s upward pressure on price remains intact, in a world where novel forms of digital products proliferate? In this article, we propose that block...

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Veröffentlicht in:	The Journal of consumer research 2024-06, Vol.51 (1), p.140-150
Hauptverfasser:	Hofstetter, Reto, Fritze, Martin P, Lamberton, Cait
Format:	Artikel
Sprache:	eng
Online-Zugang:	Volltext
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