The Pursuit of Meaning and the Preference for Less Expensive Options
Abstract Finding meaning in life is a fundamental human motivation. Along with pleasure, meaning is a pillar of happiness and well-being. Yet, despite the centrality of this motive, and despite firms’ attempts to appeal to this motive, scant research has investigated how the pursuit of meaning influ...
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| Veröffentlicht in: | The Journal of consumer research 2023-01, Vol.49 (5), p.741-761 |
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| Hauptverfasser: | , |
| Format: | Artikel |
| Sprache: | eng |
| Online-Zugang: | Volltext |
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