Products in Disguise: Communicating Product Benefits with Surface Mimicry
Abstract In an effort to find a novel way to enhance the attractiveness of healthy food, this article proposes surface mimicry—that is, designing a product to visually resemble another product—as an effective intervention to communicate property information to consumers. Specifically, it advances th...
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| Veröffentlicht in: | The Journal of consumer research 2023-01, Vol.49 (5), p.838-860 |
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| Hauptverfasser: | , , |
| Format: | Artikel |
| Sprache: | eng |
| Online-Zugang: | Volltext |
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