Exploring Antecedents and Consequences of Consumer Creativity in a Problem-Solving Context

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Veröffentlicht in:The Journal of consumer research 2004-09, Vol.31 (2), p.402-411
Hauptverfasser: Burroughs, James E., Glen Mick, David
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container_title The Journal of consumer research
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creator Burroughs, James E.
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description
doi_str_mv 10.1086/422118
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source Business Source Complete; JSTOR Archive Collection A-Z Listing; Oxford University Press Journals All Titles (1996-Current)
title Exploring Antecedents and Consequences of Consumer Creativity in a Problem-Solving Context
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