The Effect of Novel Attributes on Product Evaluation

Many technological innovations introduce attributes that are novel or completely unknown to a large number of consumers. For example, recently introduced attributes such as GPS in cars or I‐Link in computers are likely to have been novel to many consumers. Past research suggests that the addition of...

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Bibliographische Detailangaben

Veröffentlicht in:	The Journal of consumer research 2001-12, Vol.28 (3), p.462-472
Hauptverfasser:	Mukherjee, Ashesh, Hoyer, Wayne D.
Format:	Artikel
Sprache:	eng
Schlagworte:	Advertising research Capital costs Consumer research Cost efficiency Inference Literature Novels Personal computers Refrigerators Washing machines
Online-Zugang:	Volltext
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