Determinants of continuance usage intentions: the mediating role of satisfaction and trust in branded mobile applications among Malaysians

This research aims to examine the determinants of continuance usage intentions influence comprises customer engagement, electronic word-of-mouth (e-WOM), technology self-efficacy, personalization, user interface, and reward system on the continuance usage intention of branded mobile applications amo...

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Veröffentlicht in:	Cogent business & management 2024-12, Vol.11 (1)
Hauptverfasser:	Seridaran, Sharlini, Sithamparam, Arumugam G., Falahat, Mohammad, Ekmekcioğlu, Ömer
Format:	Artikel
Sprache:	eng
Schlagworte:	Business, Management and Accounting Consumer Behavior Continuance usage customer engagement Customer satisfaction Customization E-WOM content Industry & Industrial Studies International Marketing Internet / Digital Marketing / e-Marketing Management of Technology & Innovation Marketing Research Relationship Marketing Self-efficacy Services Marketing technology Self-Efficacy User interface
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