The role of user adaptation and trust in understanding continuance intention towards mobile shopping: An extended expectation-confirmation model

With the rapid growth and intense competition of the mobile commerce market, mobile vendors consider retaining current users and facilitating them to continue shopping as vital to sustain profitability and development. This study investigates the influence of trust and perceived usefulness on contin...

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Veröffentlicht in:	Cogent business & management 2021, Vol.8 (1), p.1-19
Hauptverfasser:	Nguyen, Giang-Do, Ha, Minh-Tri
Format:	Artikel
Sprache:	eng
Schlagworte:	continuance intention expectation-confirmation model Mobile commerce mobile shopping Purchase intention Shopping trust user adaptation Vietnam
Online-Zugang:	Volltext
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