The impact of online shopping attributes on customer satisfaction and loyalty: Moderating effects of e-commerce experience

The COVID-19 pandemic has expedited the growth of e-commerce in South Africa, as in global markets, strengthening online shopping exchange relationships. Businesses seek advanced models of the online shopping dimensions that are appropriate for tailoring services to customers. The data collected inc...

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Veröffentlicht in:	Cogent business & management 2021-01, Vol.8 (1)
1. Verfasser:	Mofokeng, Thabang Excellent
Format:	Artikel
Sprache:	eng
Schlagworte:	Brand loyalty COVID-19 customer loyalty Customer satisfaction e-commerce experience Electronic commerce Online retail product delivery product variety Purchase intention SEM Shopping
Online-Zugang:	Volltext
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