Towards a theoretical framework for diaspora-ased tourism marketing (DBTM) in Zimbabwe: A review of the general systems theory, social exchange theory, stakeholder theory and expectancy theory in relation to DBTM
In most developing nations, Zimbabwe in particular, the value of diaspora-based tourist marketing (DBTM) in igniting socio-economic aspects toward a destination remains underutilized. The theoretical framework for diaspora-based tourist marketing (DBTM), which serves as the foundation upon which DBT...
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| Veröffentlicht in: | Cogent social sciences 2023-12, Vol.9 (2) |
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| creator | Zengeya, Rudo Mamimine, Patrick Walter Mwando, Molline Chiedza |
| description | In most developing nations, Zimbabwe in particular, the value of diaspora-based tourist marketing (DBTM) in igniting socio-economic aspects toward a destination remains underutilized. The theoretical framework for diaspora-based tourist marketing (DBTM), which serves as the foundation upon which DBTM study is formed, is highlighted in this paper. In this paper, a theoretical framework consisting of four theoretical perspectives, namely General Systems Theory (GST), Social Exchange Theory (SET), Stakeholder Theory (ST), and Expectancy Theory (VIE), has been adopted in order to develop a DBTM framework that harnesses the diaspora to improve tourism traffic. Using content analysis, the theoretical analysis paper explores related theories that enrich the appreciation of DBTM's potential and in the process identify an overarching theory or theories in relation to DBTM. Theoretical framework contributions will aid in guiding the study that will shed light on the advantages of using the diaspora as destination marketers and the improvement of tourism traffic to Zimbabwe. The theoretical framework results will also be incorporated into the development of a DBTM framework that will harness the diaspora to improve tourism traffic to Zimbabwe. |
| doi_str_mv | 10.1080/23311886.2023.2260633 |
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The theoretical framework for diaspora-based tourist marketing (DBTM), which serves as the foundation upon which DBTM study is formed, is highlighted in this paper. In this paper, a theoretical framework consisting of four theoretical perspectives, namely General Systems Theory (GST), Social Exchange Theory (SET), Stakeholder Theory (ST), and Expectancy Theory (VIE), has been adopted in order to develop a DBTM framework that harnesses the diaspora to improve tourism traffic. Using content analysis, the theoretical analysis paper explores related theories that enrich the appreciation of DBTM's potential and in the process identify an overarching theory or theories in relation to DBTM. Theoretical framework contributions will aid in guiding the study that will shed light on the advantages of using the diaspora as destination marketers and the improvement of tourism traffic to Zimbabwe. 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Mamimine, Patrick Walter ; Mwando, Molline Chiedza</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c399t-afb9f6d9e058b8a2ce4b4888860372808892f2fd70ae3e4e8bd4d134079d8bde3</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2023</creationdate><topic>Appreciation</topic><topic>Content analysis</topic><topic>Developing countries</topic><topic>Diaspora</topic><topic>diaspora-based tourism marketing (DBTM)</topic><topic>Economic factors</topic><topic>Expectancy theory</topic><topic>Expectancy Theory (VIE) and tourism traffic</topic><topic>Frame analysis</topic><topic>General Systems Theory (GST)</topic><topic>LDCs</topic><topic>Marketing</topic><topic>Social exchange theory</topic><topic>Social Exchange Theory (SET)</topic><topic>Socioeconomic factors</topic><topic>Stakeholder Theory (ST)</topic><topic>Stakeholders</topic><topic>System theory</topic><topic>Systems theory</topic><topic>Tourism</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Zengeya, Rudo</creatorcontrib><creatorcontrib>Mamimine, Patrick Walter</creatorcontrib><creatorcontrib>Mwando, Molline Chiedza</creatorcontrib><collection>Taylor & Francis Open Access</collection><collection>CrossRef</collection><collection>ProQuest Social Sciences Premium Collection</collection><collection>ProQuest Central (Corporate)</collection><collection>ProQuest Central (purchase pre-March 2016)</collection><collection>Social Science Database (Alumni Edition)</collection><collection>International Bibliography of the Social Sciences (IBSS)</collection><collection>ProQuest Central (Alumni) (purchase pre-March 2016)</collection><collection>ProQuest Central (Alumni Edition)</collection><collection>ProQuest Central UK/Ireland</collection><collection>Social Science Premium Collection</collection><collection>ProQuest Central Essentials</collection><collection>ProQuest Central</collection><collection>ProQuest One Community College</collection><collection>ProQuest Central Korea</collection><collection>International Bibliography of the Social Sciences</collection><collection>ProQuest Central Student</collection><collection>International Bibliography of the Social Sciences</collection><collection>Social Science Database</collection><collection>Publicly Available Content Database</collection><collection>ProQuest One Academic Eastern Edition (DO NOT USE)</collection><collection>ProQuest One Academic</collection><collection>ProQuest One Academic UKI Edition</collection><collection>ProQuest Central Basic</collection><collection>DOAJ Directory of Open Access Journals</collection><jtitle>Cogent social sciences</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Zengeya, Rudo</au><au>Mamimine, Patrick Walter</au><au>Mwando, Molline Chiedza</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Towards a theoretical framework for diaspora-ased tourism marketing (DBTM) in Zimbabwe: A review of the general systems theory, social exchange theory, stakeholder theory and expectancy theory in relation to DBTM</atitle><jtitle>Cogent social sciences</jtitle><date>2023-12-15</date><risdate>2023</risdate><volume>9</volume><issue>2</issue><issn>2331-1886</issn><eissn>2331-1886</eissn><abstract>In most developing nations, Zimbabwe in particular, the value of diaspora-based tourist marketing (DBTM) in igniting socio-economic aspects toward a destination remains underutilized. The theoretical framework for diaspora-based tourist marketing (DBTM), which serves as the foundation upon which DBTM study is formed, is highlighted in this paper. In this paper, a theoretical framework consisting of four theoretical perspectives, namely General Systems Theory (GST), Social Exchange Theory (SET), Stakeholder Theory (ST), and Expectancy Theory (VIE), has been adopted in order to develop a DBTM framework that harnesses the diaspora to improve tourism traffic. Using content analysis, the theoretical analysis paper explores related theories that enrich the appreciation of DBTM's potential and in the process identify an overarching theory or theories in relation to DBTM. Theoretical framework contributions will aid in guiding the study that will shed light on the advantages of using the diaspora as destination marketers and the improvement of tourism traffic to Zimbabwe. The theoretical framework results will also be incorporated into the development of a DBTM framework that will harness the diaspora to improve tourism traffic to Zimbabwe.</abstract><cop>Abingdon</cop><pub>Cogent</pub><doi>10.1080/23311886.2023.2260633</doi><oa>free_for_read</oa></addata></record> |
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| subjects | Appreciation Content analysis Developing countries Diaspora diaspora-based tourism marketing (DBTM) Economic factors Expectancy theory Expectancy Theory (VIE) and tourism traffic Frame analysis General Systems Theory (GST) LDCs Marketing Social exchange theory Social Exchange Theory (SET) Socioeconomic factors Stakeholder Theory (ST) Stakeholders System theory Systems theory Tourism |
| title | Towards a theoretical framework for diaspora-ased tourism marketing (DBTM) in Zimbabwe: A review of the general systems theory, social exchange theory, stakeholder theory and expectancy theory in relation to DBTM |
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