A game theory approach for value co-creation systems

This paper introduces a game theory approach to study firms' strategic behaviours in value co-creation systems. The game theory approach not only faces a joint value optimization problem between the firm and the customer, but also faces a value allocation problem to the firms. Value co-creation...

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Veröffentlicht in:	Production & manufacturing research 2014-01, Vol.2 (1), p.253-265
Hauptverfasser:	Trinh, Truong Hong, Liem, Nguyen Thanh, Kachitvichyanukul, Voratas
Format:	Artikel
Sprache:	eng
Schlagworte:	game theory offering dominant logic strategic trade-off value co-creation value concepts
Online-Zugang:	Volltext
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