Sponsored Content in 2020: Back to the Future?

This article revisits predictions I made in 2018 regarding the future of newsroom content studios in my book Native Advertising: Advertorial Disruptions in the 21 st Century News Feed. As that book was going to press, the news industry was still optimistic that sponsored content -in particular, the...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	Digital journalism 2021-09, Vol.9 (7), p.991-999
1. Verfasser:	Lynch, Lisa
Format:	Artikel
Sprache:	eng
Schlagworte:	content studios digital advertising journalism native advertising podcasting Sponsored content
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!