How well do you know your spectators? A study on spectator segmentation based on preference analysis and willingness to pay for tickets

Research question: Do club managers know enough about their spectators? Fan protests against increasing ticket prices in European sports show the ongoing disconnect between fans and clubs. The purpose of this article is to examine sport event spectators' preferences for tickets and their willin...

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Veröffentlicht in:	European sport management quarterly 2019-03, Vol.19 (2), p.178-200
Hauptverfasser:	Kaiser, Mario, Ströbel, Tim, Woratschek, Herbert, Durchholz, Christian
Format:	Artikel
Sprache:	eng
Schlagworte:	benefit segmentation choice-based conjoint analysis latent class analysis Ticket pricing willingness-to-pay measurement
Online-Zugang:	Volltext
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