Event image and traveling parents' intentions to attend youth sport events: a test of the reasoned action model
Youth sport events provide communities with an influx of families who travel to provide their children with primary sport experiences. Decisions to participate in these 'sport-cations' are influenced by overall perceptions about the event, opportunities for socializing, and norms derived f...
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Veröffentlicht in: | European sport management quarterly 2012-02, Vol.12 (1), p.3-18 |
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creator | Kaplanidou, Kyriaki (Kiki) Gibson, Heather J. |
description | Youth sport events provide communities with an influx of families who travel to provide their children with primary sport experiences. Decisions to participate in these 'sport-cations' are influenced by overall perceptions about the event, opportunities for socializing, and norms derived from family and friends' support. The study aimed to understand the impact of overall event image on traveling parents' subjective norms (SNs), attitudes, and behavioral intentions to re-attend similar youth sport events. Parents of youth female soccer players (N = 370) were surveyed at a youth tournament. Structural equation modeling analysis was utilized to test the proposed model. The results supported the positive influence of event image on attitudes and SNs and the impact of SNs on intentions. Based on these findings, peer influence becomes important. Efforts at managing event image should involve influencing the social network of parents about the importance of these events to achieve higher return rates. |
doi_str_mv | 10.1080/16184742.2011.637173 |
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Decisions to participate in these 'sport-cations' are influenced by overall perceptions about the event, opportunities for socializing, and norms derived from family and friends' support. The study aimed to understand the impact of overall event image on traveling parents' subjective norms (SNs), attitudes, and behavioral intentions to re-attend similar youth sport events. Parents of youth female soccer players (N = 370) were surveyed at a youth tournament. Structural equation modeling analysis was utilized to test the proposed model. The results supported the positive influence of event image on attitudes and SNs and the impact of SNs on intentions. Based on these findings, peer influence becomes important. Efforts at managing event image should involve influencing the social network of parents about the importance of these events to achieve higher return rates.</description><subject>Attitudes</subject><subject>Decisions</subject><subject>Family</subject><subject>Females</subject><subject>Friendship</subject><subject>Parents</subject><subject>Social Support</subject><subject>sport event image</subject><subject>sport tourists</subject><subject>Sports</subject><subject>subjective norms</subject><subject>Youth</subject><issn>1618-4742</issn><issn>1746-031X</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2012</creationdate><recordtype>article</recordtype><sourceid>BHHNA</sourceid><recordid>eNp9kE9LwzAYh4soOOa-gYf3ppfOpEnb1IvImH9g4EXBW3nbJlugTWqSTfbtTdnOXpI35Pn9SJ4kuaVkSYkgD7Sggpc8W2aE0mXBSlqyi2RGS16khNHvyzhHJJ2Y62ThvW4iKCqR5WyW2PVBmgB6wK0ENB0EhwfZa7OFEV288negTYiDtsZDsIAhnjo42n3YgR-tCyCnDv8ICEH6AFZB2ElwEr01sgNspzAMtpP9TXKlsPdycd7nydfL-nP1lm4-Xt9Xz5u0jR8IKc0QFcsrwbFt2oxKLhgXqqKNaqqKMGQdySVnRVMSRQhXRZFXRaWQd4XImGDz5P7UOzr7s4-vqgftW9n3aKTd-zqqoyJmShZRfkJbZ713UtWjiz7cMUITF5ez4npSXJ8Ux9jTKaaNsm7AX-v6rg547K1TDk2rfc3-bfgDdIiDEw</recordid><startdate>201202</startdate><enddate>201202</enddate><creator>Kaplanidou, Kyriaki (Kiki)</creator><creator>Gibson, Heather J.</creator><general>Taylor & Francis Group</general><scope>AAYXX</scope><scope>CITATION</scope><scope>7U4</scope><scope>BHHNA</scope><scope>DWI</scope><scope>WZK</scope></search><sort><creationdate>201202</creationdate><title>Event image and traveling parents' intentions to attend youth sport events: a test of the reasoned action model</title><author>Kaplanidou, Kyriaki (Kiki) ; Gibson, Heather J.</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c371t-12aaf35984acbc21e48348f91bfb9903a3d05e436b70f004f665969fa4d682383</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2012</creationdate><topic>Attitudes</topic><topic>Decisions</topic><topic>Family</topic><topic>Females</topic><topic>Friendship</topic><topic>Parents</topic><topic>Social Support</topic><topic>sport event image</topic><topic>sport tourists</topic><topic>Sports</topic><topic>subjective norms</topic><topic>Youth</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Kaplanidou, Kyriaki (Kiki)</creatorcontrib><creatorcontrib>Gibson, Heather J.</creatorcontrib><collection>CrossRef</collection><collection>Sociological Abstracts (pre-2017)</collection><collection>Sociological Abstracts</collection><collection>Sociological Abstracts</collection><collection>Sociological Abstracts (Ovid)</collection><jtitle>European sport management quarterly</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Kaplanidou, Kyriaki (Kiki)</au><au>Gibson, Heather J.</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Event image and traveling parents' intentions to attend youth sport events: a test of the reasoned action model</atitle><jtitle>European sport management quarterly</jtitle><date>2012-02</date><risdate>2012</risdate><volume>12</volume><issue>1</issue><spage>3</spage><epage>18</epage><pages>3-18</pages><issn>1618-4742</issn><eissn>1746-031X</eissn><abstract>Youth sport events provide communities with an influx of families who travel to provide their children with primary sport experiences. Decisions to participate in these 'sport-cations' are influenced by overall perceptions about the event, opportunities for socializing, and norms derived from family and friends' support. The study aimed to understand the impact of overall event image on traveling parents' subjective norms (SNs), attitudes, and behavioral intentions to re-attend similar youth sport events. Parents of youth female soccer players (N = 370) were surveyed at a youth tournament. Structural equation modeling analysis was utilized to test the proposed model. The results supported the positive influence of event image on attitudes and SNs and the impact of SNs on intentions. Based on these findings, peer influence becomes important. Efforts at managing event image should involve influencing the social network of parents about the importance of these events to achieve higher return rates.</abstract><pub>Taylor & Francis Group</pub><doi>10.1080/16184742.2011.637173</doi><tpages>16</tpages></addata></record> |
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source | Sociological Abstracts; Taylor & Francis Journals Complete |
subjects | Attitudes Decisions Family Females Friendship Parents Social Support sport event image sport tourists Sports subjective norms Youth |
title | Event image and traveling parents' intentions to attend youth sport events: a test of the reasoned action model |
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