Interactive Value Formation: Exploring the Literature on Dark Side of the Service Experience from the Perspective of Value Co-Destruction (VCD)

This paper proposes to verify, in the current literature on VCD, which dimensions/variables have often been studied in empirical efforts. The analysis was based in two stages. In the first, the general characteristics of the articles were identified. In the second stage, which dimensions or variable...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	Services marketing quarterly 2022-10, Vol.43 (4), p.520-540
Hauptverfasser:	Calhau Codá, Renato, Silva Farias, Josivania
Format:	Artikel
Sprache:	eng
Schlagworte:	interactive value formation service experience Value co-creation value co-destruction
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!