The Impact of Advertising Values on Impulsive and Compulsive Buying

The current study sought to fill a gap in the literature by examining how advertising's affective and cognitive values influence compulsive purchasing on Instagram. To do so, we considered the roles of hedonic and utilitarian browsing and customer anxiety. To achieve the stated purpose of this...

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Veröffentlicht in:	Journal of Internet commerce 2023-07, Vol.22 (3), p.349-394
Hauptverfasser:	Sharifi Asadi Malafe, Neda, Gholipour Fereydoni, Shahrbano, Nabavi Chashmi, Seyed Ali
Format:	Artikel
Sprache:	eng
Schlagworte:	Advertising affective factors Anxiety Browsing Buying Cognitive factors compulsive buying Customers Multivariate statistical analysis S-O-R framework
Online-Zugang:	Volltext
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