Investigating Commitment as a Unidimensional or a Multidimensional Construct in a Retail Banking Setting

The paper investigates the dimensional nature of commitment (affective and calculative) within a retail banking setting. The study tests two models that include antecedents and an outcome of commitment as a unidimensional and a multidimensional construct. The target population for the study included...

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Veröffentlicht in:	Journal of relationship marketing (Binghamton, N.Y.) N.Y.), 2022-10, Vol.21 (4), p.285-323
Hauptverfasser:	Petzer, Daniël Johannes, Roberts-Lombard, Mornay
Format:	Artikel
Sprache:	eng
Schlagworte:	Affective commitment behavioral intention calculative commitment
Online-Zugang:	Volltext
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