Assessing Antecedents of Loyalty in the Industrial Relationship Model: An Examination of Base Model Constituents and Moderators

This paper aims to develop the loyalty model with rational constructs as antecedents and investigate the relevant moderating variables. It is to ensure the authenticity of satisfaction and loyalty in the industrial context by exercising switching costs; moreover, exercising relevant moderators on th...

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Veröffentlicht in:	Journal of relationship marketing (Binghamton, N.Y.) N.Y.), 2022-10, Vol.21 (4), p.255-284
Hauptverfasser:	Samudro, Andreas, Susanti, Vonny
Format:	Artikel
Sprache:	eng
Schlagworte:	customer loyalty customer satisfaction Perceived quality perceived value switching cost
Online-Zugang:	Volltext
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