Attracting gold-collar workers: comparing organizational attractiveness and work-related values across generations in China, India and Thailand

This study aimed to develop our understanding of how generational differences in work-related values interact with those attributed to a national culture by investigating workers' perception of organizational attractiveness in India, China and Thailand. The results show significant differences between different generations within cultures and between the same generations across cultures. By developing an impression of cultural and generational value sets from the ground up, we hope to have captured the current state of the acculturation processes in those countries, which may be useful for similar studies as well as to help HR managers in making specific recommendations regarding their recruitment and talent development initiatives in that part of the world.