The Impact of Repeat Attendance on Event Sponsorship Effects
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| Veröffentlicht in: | Journal of marketing communications 2007-12, Vol.13 (4), p.243-255 |
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| Hauptverfasser: | , , , |
| Format: | Artikel |
| Sprache: | eng |
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| container_end_page | 255 |
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| container_issue | 4 |
| container_start_page | 243 |
| container_title | Journal of marketing communications |
| container_volume | 13 |
| creator | Lacey, Russell Sneath, Julie Z. Finney, Zachary R. Close, Angeline G. |
| description | |
| doi_str_mv | 10.1080/13527260701250752 |
| format | Article |
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| fulltext | fulltext |
| identifier | ISSN: 1352-7266 |
| ispartof | Journal of marketing communications, 2007-12, Vol.13 (4), p.243-255 |
| issn | 1352-7266 1466-4445 |
| language | eng |
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| source | Business Source Complete |
| title | The Impact of Repeat Attendance on Event Sponsorship Effects |
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