Attitudes Towards Product Website Design: A Study of the Effects of Gender

The research of the Internet2 project has resulted in the introduction of new technologies and has set the stage for another round of Internet growth. These technologies will enhance interactivity and allow for the delivery of greater amounts of information through richer communication. With these n...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	Journal of marketing communications 2005-06, Vol.11 (2), p.129-144
Hauptverfasser:	Simon, Steven John, Peppas, Spero C.
Format:	Artikel
Sprache:	eng
Schlagworte:	Attitudes gender Internet media richness theory new media website design
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!