You Can Make It: Expectancy for Growth Increases Online Gamer Loyalty

Online games have demonstrated dramatic growth both in revenue and user base, proving their value to electronic commerce managers. Online gamers are strongly motivated by their expectancy for growth, or anticipation of an increase in game level. However, the relevant literature has not yet explained...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	International journal of electronic commerce 2017-07, Vol.21 (3), p.398-423
Hauptverfasser:	Liao, Gen-Yih, Teng, Ching-I
Format:	Artikel
Sprache:	eng
Schlagworte:	Expectancy for growth flow theory gamer loyalty online games perceived challenge perceived skill
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!