Same same, but different: consumers’ decision–making process and psychological disempowerment in the digital society

Same same, but different: consumers’ decision–making process and psychological disempowerment in the digital society

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Veröffentlicht in:Journal of marketing theory and practice 2024-06, p.1-31
Hauptverfasser: Gurtner, Nadine, Gurtner, Sebastian, Laub, Lilian, Zuber, Anna, von Däniken, Tina
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Sprache:eng
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container_title Journal of marketing theory and practice
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creator Gurtner, Nadine
Gurtner, Sebastian
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Zuber, Anna
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title Same same, but different: consumers’ decision–making process and psychological disempowerment in the digital society
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