Consumer Ethics of Adolescents

American youth are spending in record numbers, often being characterized as the most materialistic generation in history. Young people are also responsible for a significant portion of retail fraud and theft in America. As yet, research has not examined the link between these trends. This research p...

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Veröffentlicht in:Journal of marketing theory and practice 2016-01, Vol.24 (1), p.91-108
Hauptverfasser: Flurry, Laura A., Swimberghe, Krist
Format: Artikel
Sprache:eng
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