First Impressions: Exploring the Structure of Titles for Nonformal Public Interpretive Programs

Visitors considering attending an interpretive program open to the public at a zoo, historic site, park, or museum may have no more information available to them than the title of the program and its location and date. This research investigated how the structure of a program title helped or hindere...

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Veröffentlicht in:Visitor studies 2014-07, Vol.17 (2), p.177-190
Hauptverfasser: Bixler, Robert D., James, J. Joy
Format: Artikel
Sprache:eng
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