Student Engagement and Class Satisfaction in an Undergraduate Marketing Course: A 5-Year Longitudinal Study

This study examined the impact of student engagement on satisfaction with an undergraduate marketing research course. Student engagement consisted of three dimensions in this study, namely physical engagement, emotional engagement, and cognitive engagement. Flow theory was used to examine the potent...

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Veröffentlicht in:	Marketing education review 2024-07, Vol.34 (3), p.175-186
Hauptverfasser:	Sun, Qin, Ackerman, David S, Fu, Ning
Format:	Artikel
Sprache:	eng
Online-Zugang:	Volltext
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