IS WHAT STUDENTS WANT WHAT THEY REALLY NEED? A VALUES VIEW OF UNDERGRADUATE MARKETING ELECTIVE COURSE OFFERINGS

Prior research on marketing curriculum design suggests that new course offerings are driven by inputs from faculty resources and interests, student demand and willingness to enroll in the course, and feedback from alumni and employers regarding the skills students need to be successful in the workpl...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	Marketing education review 2020-07, Vol.30 (3), p.140-149
Hauptverfasser:	Graham, Kenneth W., Achenreiner, Gwen, McDermott, Maggie, Crosby, Elizabeth
Format:	Artikel
Sprache:	eng
Schlagworte:	Alignment (Education) Business Administration Education College Faculty Course Selection (Students) Curriculum Design Elective Courses Employer Attitudes Expectation Marketing Preferences Professional Personnel Undergraduate Students Value Judgment
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!