A Praxis Framework for Implementing Market Orientation Into Charities

There is a scarcity of research regarding the process of introducing market orientation into the not-for-profit sector. Understanding this process would greatly assist the not-for-profit sector, which is under increasing pressure to obtain funds to operate and offer appropriate services. In this art...

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Veröffentlicht in:	Journal of nonprofit & public sector marketing 2013-01, Vol.25 (1), p.28-55
Hauptverfasser:	Chad, Paul, Motion, Judy, Kyriazis, Elias
Format:	Artikel
Sprache:	eng
Schlagworte:	case study Charities discourse Discourse analysis Market orientation non-profit Nonprofit organizations not-for-profit Studies
Online-Zugang:	Volltext
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