Understanding and Improving Cross-Cultural Decision Making in Design and Use of Digital Media: A Research Agenda

In the global economy, design of digital media often involves teams of individuals from a variety of cultures who must function together. Similarly, products must be designed and marketed taking specific cultural characteristics into account. Much is known about decision processes, culture and cogni...

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Veröffentlicht in:International journal of human-computer interaction 2011-02, Vol.27 (2), p.151-190
Hauptverfasser: Proctor, Robert W., Nof, Shimon Y., Yih, Yuehwern, Balasubramanian, Parasuram, Busemeyer, Jerome R., Carayon, Pascale, Chiu, Chi-Yue, Farahmand, Fariborz, Gonzalez, Cleotilde, Gore, Jay, Landry, Steven J., Lehto, Mark, Rau, Pei-Luen, Rouse, William, Tay, Louis, Vu, Kim-Phuong L., Woo, Sang Eun, Salvendy, Gavriel
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container_end_page 190
container_issue 2
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container_title International journal of human-computer interaction
container_volume 27
creator Proctor, Robert W.
Nof, Shimon Y.
Yih, Yuehwern
Balasubramanian, Parasuram
Busemeyer, Jerome R.
Carayon, Pascale
Chiu, Chi-Yue
Farahmand, Fariborz
Gonzalez, Cleotilde
Gore, Jay
Landry, Steven J.
Lehto, Mark
Rau, Pei-Luen
Rouse, William
Tay, Louis
Vu, Kim-Phuong L.
Woo, Sang Eun
Salvendy, Gavriel
description In the global economy, design of digital media often involves teams of individuals from a variety of cultures who must function together. Similarly, products must be designed and marketed taking specific cultural characteristics into account. Much is known about decision processes, culture and cognition, design of products and interfaces for human interaction with machines, and organizational processes, but this knowledge is dispersed across several disciplines and research areas. This article reviews current work in these areas and proposes a research agenda for fostering increased understanding of the ways in which cultural differences influence decision making and action in design and use of digital media.
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subjects Cognition
Cultural aspects
Culture
Decision making
Design
Digital
Digital broadcasting
Digital media
Dispersion
Global economy
Globalization
Human
Human-computer interaction
Interactive computer systems
Man machine interaction
Teamwork
title Understanding and Improving Cross-Cultural Decision Making in Design and Use of Digital Media: A Research Agenda
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