Successful marketing strategies in the changing machine tool market
This paper explores the marketing and organizational characteristics of a sample of American, German, Japanese and British companies operating in the UK machine tool market. The aim is to compare the strategies and organizational features of successful and less successful international competitors a...
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| Veröffentlicht in: | Journal of strategic marketing 1996-03, Vol.4 (1), p.53-69 |
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| Format: | Artikel |
| Sprache: | eng |
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| container_end_page | 69 |
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| container_issue | 1 |
| container_start_page | 53 |
| container_title | Journal of strategic marketing |
| container_volume | 4 |
| creator | Shaw, Vivienne Wong, Veronica |
| description | This paper explores the marketing and organizational characteristics of a sample of American, German, Japanese and British companies operating in the UK machine tool market. The aim is to compare the strategies and organizational features of successful and less successful international competitors and to identify useful lessons for managers seeking to improve their company's performance in the changing European machine tool market. The need for customer focus, marketing orientation and committed organizations is reinforced in this study. |
| doi_str_mv | 10.1080/09652549600000003 |
| format | Article |
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| fulltext | fulltext |
| identifier | ISSN: 0965-254X |
| ispartof | Journal of strategic marketing, 1996-03, Vol.4 (1), p.53-69 |
| issn | 0965-254X 1466-4488 |
| language | eng |
| recordid | cdi_crossref_primary_10_1080_09652549600000003 |
| source | EBSCOhost Business Source Complete; Taylor & Francis |
| subjects | international competition Machine tools marketing strategy success |
| title | Successful marketing strategies in the changing machine tool market |
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