Virtual wine tastings ­- how to 'zoom up' the stage of communal experience

Due to the COVID-19 wineries had to close their tasting rooms to reduce the spread of the virus. Winemakers spotted an opportunity to engage and connect with their customers through virtual wine tastings. In virtual tastings wine enthusiasts can enjoy their favorite drinks and food pairing from the...

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Veröffentlicht in:	Journal of wine research 2021-07, Vol.32 (3), p.206-228
Hauptverfasser:	Paluch, Stefanie, Wittkop, Thomas
Format:	Artikel
Sprache:	eng
Schlagworte:	Beverages communal wine consumption COVID-19 online experience Virtual wine tasting Viruses wine tasting experience Wineries Wineries & vineyards Wines
Online-Zugang:	Volltext
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