Selling Innovation to The C-Suite

Most organizations now place a major emphasis on innovation as a pathway to corporate growth. The R&D manager is a central player in that effort, and not just to supervise the development of new products; increasingly, he or she is expected to help direct the role technology plays in enabling ne...

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Veröffentlicht in:Research technology management 2010-07, Vol.53 (4), p.15-20
Hauptverfasser: Meyer, Marc H., Marion, Tucker J., Crane, Frederick G.
Format: Artikel
Sprache:eng
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