Exploring the Value-Action Gap in Green Consumption: Roles of Risk Aversion, Subjective Knowledge, and Gender Differences

Concern for the environment is widespread and consumers generally hold favorable values toward green consumption; however, they often struggle to translate these values into actual green consumption behaviors. This so-called "green gap" has attracted much research interest in recent years,...

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Veröffentlicht in:	Journal of global marketing 2023-01, Vol.36 (1), p.67-92
Hauptverfasser:	Essiz, Oguzhan, Yurteri, Sidar, Mandrik, Carter, Senyuz, Aysu
Format:	Artikel
Sprache:	eng
Schlagworte:	Attitude-behavior gap Consumers Gender differences green consumption Risk aversion subjective knowledge Sustainable consumption
Online-Zugang:	Volltext
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