How to Market Smart Products: Design and Pricing for Sharing Markets
This paper introduces joint product design and non-linear pricing in the context of sharing markets. Product ecosystems enable user sensing, setting the stage for the control of post-purchase consumption patterns. By varying the degree to which products can be reused and transferred among peers, a c...
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Veröffentlicht in: | Journal of management information systems 2020-07, Vol.37 (3), p.631-667 |
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Format: | Artikel |
Sprache: | eng |
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