An empirical analysis of consumers' attitudes toward pharmacies' advertising

An empirical analysis of consumers' attitudes toward pharmacies' advertising

This study investigates current attitudes and opinions toward pharmacies' advertising. The purposes of this study were to determine (a) consumers' attitudes toward advertising by pharmacies and (b) whether age, race, income, marital status, occupation, education, sex, and number of childre...

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Veröffentlicht in:Health marketing quarterly 2018-04, Vol.35 (2), p.100-119
Hauptverfasser: Moser, H. Ronald, Freeman, Gordon L., Loudon, David, Stevens, Robert
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Sprache:eng
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consumer demographics
deception in advertising
Health administration
marketing professionals
Pharmacy advertising
pharmacy image
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container_end_page 119
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container_title Health marketing quarterly
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creator Moser, H. Ronald
Freeman, Gordon L.
Loudon, David
Stevens, Robert
description This study investigates current attitudes and opinions toward pharmacies' advertising. The purposes of this study were to determine (a) consumers' attitudes toward advertising by pharmacies and (b) whether age, race, income, marital status, occupation, education, sex, and number of children in household of the consumer accounted for any significant difference in attitudes toward pharmacies that advertise. The intent was to discover information that would be useful to pharmacies in planning marketing strategies and improving the quality of their advertising. The study seems to confirm the belief of many pharmacies that advertising and marketing clearly have a place in the future of pharmacists' services.
doi_str_mv 10.1080/07359683.2018.1490545
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subjects consumer demographics
deception in advertising
Health administration
marketing professionals
Pharmacy advertising
pharmacy image
title An empirical analysis of consumers' attitudes toward pharmacies' advertising
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