Regulatory Fit Effects on Children's Responses to Healthy Eating Promotion: An Experiment Testing Message and Celebrity Fit

This study adopts the regulatory fit theory and examines the effects of the celebrity and message fit on children's responses to the promotion of healthy eating. A 2 × 2 experiment was conducted with 87 Hong Kong children ages 11 to 16. The results showed that a regulatory fit between the celeb...

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Veröffentlicht in:	Health marketing quarterly 2015, Vol.32 (1), p.48-64
1. Verfasser:	Cheng, Benjamin Ka Lun
Format:	Artikel
Sprache:	eng
Schlagworte:	Advertising campaigns Celebrities celebrity Child Child Behavior - psychology children Children & youth Diet Emotions Famous Persons Focus Groups Food Preferences - psychology Health administration Health promotion Health Promotion - methods healthy eating Hong Kong Humans Male Motivation obesity Pediatric Obesity - prevention & control Psychological Theory regulatory fit Studies Surveys and Questionnaires
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