Introduction to the special issue: presenting marketing differently
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Veröffentlicht in: | Journal of marketing management 2022-10, Vol.38 (15-16), p.1613-1632 |
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container_issue | 15-16 |
container_start_page | 1613 |
container_title | Journal of marketing management |
container_volume | 38 |
creator | Coffin, Jack Hill, Tim |
description | |
doi_str_mv | 10.1080/0267257X.2023.2149947 |
format | Article |
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source | Business Source Complete |
title | Introduction to the special issue: presenting marketing differently |
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