Playing on a moving pitch: foregrounding the impact of sociocultural contexts on social movements and brands

The actions of brands, consumers, and social movements are inextricably linked to the sociocultural context. However, researchers have often under-theorised the impact of sociocultural contexts on market actors. Following a systematic literature review and a longitudinal case study of the 2014 FIFA...

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Veröffentlicht in:	Journal of marketing management 2022-06, Vol.38 (9-10), p.1014-1041
Hauptverfasser:	Rosenthal, Benjamin, Cardoso, Flavia, Bortoluci, Jose Henrique
Format:	Artikel
Sprache:	eng
Schlagworte:	Activism Brand names Brands Case studies Consumers discursiveframes Literature reviews Social activism Social media Social movements Social norms sociocultural contexts Sociocultural factors
Online-Zugang:	Volltext
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