Nutritional labelling information: Utilisation of new technologies

The increase in food-related diseases in society has led to a variety of public policy and private sector initiatives, such as the use of nutritional labels. Although nutritional labels have been shown to be broadly effective in terms of informing food choice, their influence is moderated by a varie...

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Veröffentlicht in:	Journal of marketing management 2013-08, Vol.29 (11-12), p.1337-1366
Hauptverfasser:	Lowe, Ben, de Souza-Monteiro, Diogo M., Fraser, Iain
Format:	Artikel
Sprache:	eng
Schlagworte:	Brand preferences Consumers Customization Descriptive labeling Labelling Market segments New technology Nutrition nutritional information Private sector Public policy segments Studies Technological change technology
Online-Zugang:	Volltext
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