Anthropomorphism, marketing relationships, and consumption worth in the Toy Story trilogy 1

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Veröffentlicht in:Journal of marketing management 2013-01, Vol.29 (1-2), p.26-47
Hauptverfasser: Lanier, Clinton D., Rader, C. Scott, Fowler, Aubrey R.
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container_title Journal of marketing management
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creator Lanier, Clinton D.
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title Anthropomorphism, marketing relationships, and consumption worth in the Toy Story trilogy 1
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