Conceptualization and assessment of E-service quality for luxury brands

Designed as a two-part study, the current study systematically evaluates the e-service quality performance of luxury fashion websites (Study 1) and investigates actual shoppers' perceptions and evaluations of the e-service quality of luxury fashion websites and their influence on e-satisfaction...

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Veröffentlicht in:The Service industries journal 2020-04, Vol.40 (5-6), p.436-470
Hauptverfasser: Kim, Jung-Hwan, Kim, Minjeong
Format: Artikel
Sprache:eng
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