Facing the "Right" Side? The Effect of Product Facing Direction

Product image display in advertising plays an important role in consumer perception and behavior. In this research, we establish important downstream consequences of one significant aspect of product image display-facing direction-on product evaluations. Building on the literature of visuospatial at...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	Journal of advertising 2019-03, Vol.48 (2), p.153-166
Hauptverfasser:	Zhang, Yuli, Kwak, Hyokjin, Jeong, Haeyoung, Puzakova, Marina
Format:	Artikel
Sprache:	eng
Schlagworte:	Advertising Cognition Consumers Feasibility Markenimage Product image Werbung
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!