The digitalization of micro, small, and medium-sized enterprises (MSMEs): An institutional theory perspective

The primary objective of this research is to identify the driving factors for micro, small, and medium-sized enterprises (MSMEs) in adopting online food delivery service in the ride-sharing application as a part of the sharing economy through an institutional theory perspective. The study uses data...

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Veröffentlicht in:	Journal of small business management 2022-11, Vol.60 (6), p.1288-1313
Hauptverfasser:	Fauzi, Abu Amar, Sheng, Margaret L.
Format:	Artikel
Sprache:	eng
Schlagworte:	Application Coercion Companies Consumption patterns Institutional theory micro, small, and medium-sized enterprises (MSMEs) Sharing economy Small & medium sized enterprises-SME Small business
Online-Zugang:	Volltext
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