Myopic loss aversion or equate-to-differentiate heuristic? A heuristic decision making model for both single and aggregated plays

Myopic loss aversion (MLA)-a combination of myopic loss and a greater sensitivity to losses than gains-has been proposed to explain the equity premium puzzle and then extended to myopic prospect theory (MPT). However, such an expected-value/utility-based theory has been challenged and the underlying...

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Veröffentlicht in:	The Journal of general psychology 2023-04, Vol.150 (2), p.171-188
Hauptverfasser:	Zhao, Lei, Ye, Junhui, Yang, Liuqing, Li, Zongzun, Zhang, Wenxiu, Hu, Fengpei
Format:	Artikel
Sprache:	eng
Schlagworte:	Affect Aversion Choice Behavior Decision Making equate-to-differentiate equity premium puzzle heuristic decision Heuristics Humans Myopic loss aversion Probability Problem solving
Online-Zugang:	Volltext
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