Dynamic pricing with reference price effects in integrated online and offline retailing

Omnichannel retailing is of growing importance. Yet, retailers lack knowledge about how to set prices overtime in their different channels, that is, in-store and online, which gives rise to a dual-channel pricing problem. The retailing issue is even more salient when consumers are prone to a psychol...

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Veröffentlicht in:	International journal of production research 2022-10, Vol.60 (19), p.5854-5875
Hauptverfasser:	Chenavaz, Régis, Klibi, Walid, Schlosser, Rainer
Format:	Artikel
Sprache:	eng
Schlagworte:	Channels Cost analysis Demand management dual channel operations dynamic pricing Optimal control Pricing reference price Retail stores retail supply chain Retailing
Online-Zugang:	Volltext
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