Compositioning — the paradigm-shift beyond positioning
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| Veröffentlicht in: | The journal of brand management 1995-12, Vol.3 (3), p.169-179 |
|---|---|
| Hauptverfasser: | , , |
| Format: | Artikel |
| Sprache: | eng |
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| container_end_page | 179 |
|---|---|
| container_issue | 3 |
| container_start_page | 169 |
| container_title | The journal of brand management |
| container_volume | 3 |
| creator | Ruttenberg, Arie Kavizky, Adi Oren, Haim |
| description | |
| doi_str_mv | 10.1057/bm.1995.44 |
| format | Article |
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| fulltext | fulltext |
| identifier | ISSN: 1350-231X |
| ispartof | The journal of brand management, 1995-12, Vol.3 (3), p.169-179 |
| issn | 1350-231X 1479-1803 |
| language | eng |
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| source | Springer Nature - Complete Springer Journals |
| title | Compositioning — the paradigm-shift beyond positioning |
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