Consumer preferences for eco-friendly attributes in disposable dinnerware

•Consumer views of disposable dinnerware can aid product development and marketing.•Importance of eight disposable dinnerware to consumers is measured.•The attributes ‘no plastic’ and ‘recyclable’ held widest appeal.•‘Contains no trees’ and ‘USDA Certified Biobased’ held narrower appeal.•Researchers provide a demographic profile of consumers preferring eco-friendly attributes. The United States (US) uses landfills to dispose paper cups at a rate of 40 percent. Landfill rates on plastic disposable dinnerware are even higher at around 80 percent. This study examines consumer preferences for single-use disposable dinnerware with the attributes: uses no trees; contains no plastic; made from agricultural crop byproduct cellulose; cellulose from dedicated crops, and/or organically sourced cellulose; certified biobased; and compostable or recyclable. A Multiple Indicator Multiple Causes (MIMIC) model is used to estimate the effects of demographics, expenditures, and consumer perceptions of disposable dinnerware made with ‘eco-friendly’ materials or processes. The attributes ‘no plastic’ and ‘recyclable’ appealed to consumers over the widest range of preferences for eco-friendly attributes in disposable dinnerware. However, ‘no trees’ and ‘certified biobased’ appeared to appeal to a narrower segment with the strongest preferences for eco-friendly attributes. Demographic characteristics including gender, residential location, household income, household composition, and environmental attitudes also correlated with preferences for single use products made with the attributes examined.