Unpredictable volatility and trust: The VISA model of person perception

By accounting for perceptions of volatility and predictability of key character dimensions (e.g., the predictable volatility of sociability), I advance our understanding of person perception and interpersonal relationships. I incorporate volatility into person perception theory by introducing the volatility, integrity, sociability, and ability (VISA) model. I illustrate the importance of unpredictable volatility and the VISA model by analyzing the use of humor, and I propose three moderators of the effects of humor on trust: content, context, and intent. In doing so, I develop a foundation for future person perception research and bridge the impression formation (warmth and competence), trust (ability, benevolence, and integrity), and status (competence, generosity, and commitment) literature.