Talented people and strong brands: The contribution of human capital and brand equity to firm value: Talented People and Strong Brands

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Veröffentlicht in:	Strategic management journal 2015-12, Vol.36 (13), p.2122-2131
Hauptverfasser:	Vomberg, Arnd, Homburg, Christian, Bornemann, Torsten
Format:	Artikel
Sprache:	eng
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doi_str_mv	10.1002/smj.2328
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title	Talented people and strong brands: The contribution of human capital and brand equity to firm value: Talented People and Strong Brands
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