Against the Green Schema: How Gen‐AI Negatively Impacts Green Influencer Posts

The current research examines the impact of using AI‐generated images (vs. real photographs) in social media posts of green influencers, by relying on schema congruity theory. Three experimental studies show that compared to posts using real photographs, posts that use AI‐generated images are less l...

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Veröffentlicht in:	Psychology & marketing 2024-11
1. Verfasser:	Narayanan, Priya
Format:	Artikel
Sprache:	eng
Online-Zugang:	Volltext
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