“Alexa, order me a pizza!”: The mediating role of psychological power in the consumer–voice assistant interaction

This article investigates the consumer–voice assistant (VA) interaction in the context of food and beverage purchase choices and the role that psychological power plays in the consumer decision‐making process. A series of experimental studies demonstrate that both involvement and the psychological c...

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Veröffentlicht in:	Psychology & marketing 2021-07, Vol.38 (7), p.1069-1080
Hauptverfasser:	Tassiello, Vito, Tillotson, Jack S., Rome, Alexandra S.
Format:	Artikel
Sprache:	eng
Schlagworte:	artificial intelligence consumer decision‐making process Consumers Decision making food Humanities and Social Sciences involvement psychological power smart technologies voice assistants Voice response technology
Online-Zugang:	Volltext
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